What is one of the steps in the needs-based selling approach?

Identifying customer needs is a fundamental step in the needs-based selling approach because it focuses on understanding what the customer truly requires rather than simply promoting products or services. This approach emphasizes the importance of listening to the customer and analyzing their specific situation, preferences, and challenges. By accurately identifying these needs, sales professionals can tailor their offerings to better align with what the customer is seeking, creating a more effective and meaningful sales experience.

Understanding customer needs can also facilitate stronger relationships and trust, which are essential for long-term success in sales. In contrast, the other options focus more on competition or product features without addressing the core requirement of aligning sales efforts with the unique needs of each customer. This can lead to missed opportunities and ineffective selling strategies.